NOEL HAMILTON

DOVE BODY LOTION

Dove always uses real women in their ads, but for their latest body lotion campaign, we went a step further.

The product itself doesn't stop at the surface: it goes deeper to lock in moisture. So we went deeper, too. We cast our ad with real women based only on their deeper stories.

And no one saw them -- not the director, the agency, or the client -- until the cameras rolled on our first shot. We only captured these shots once, and used them in our ads. 

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*D&AD Wood Pencil winner

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