DOVE BODY LOTION
Dove always uses real women in their ads, but for their latest body lotion campaign, we went a step further.
The product itself doesn't stop at the surface: it goes deeper to lock in moisture. So we went deeper, too. We cast our ad with real women based only on their deeper stories.
And no one saw them -- not the director, the agency, or the client -- until the cameras rolled on our first shot. We only captured these shots once, and used them in our ads.
*D&AD Wood Pencil winner